The Unsubscribe Era

Adding color to unsubscribe

Playing the long-game

Date

Wednesday, Apr 30, 2025

Time

11:00 AM (EDT)

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Host

Deliverability Services Manager at Customer.io

Speaker

VP of Industry Relations & Deliverability at Kickbox

Speaker

Edward Ma

Email Deliverability Consultant at Inbox Monster

It's time to bring some color to your black and white inbox views. 


Inbox providers are constantly adding a fresh coat of paint to their requirements, terms, and experience. (Yes, we're looking at you, Unsubscribe Centers.) But as digital marketers, we still tend to see the inbox—and industry standards—in grayscale. Isn't it time we color outside the lines?


We’re making a (paint) splash in this webinar. Join us as we channel our inner Bob Ross live and dive into why your view on “unsubscribe” needs color—for better data, better deliverability, and a healthier list.


Paint along with us (register for details!) and discover why it's time to subscribe to the Unsubscribe Era.

We're adding some color to...

Unsubscribe vs. spam complaints

Which hurts vs. helps your data, even though both hurt your feelings.

Death to industry standards?

Industry standards have been black and white for too long. Why we should be seeing them more like guidelines instead of law.

Hot Takes and Q&A

Our panelists have committed to colorful conversation, including hot takes and honest insights. Bring your boldest questions!

Bad data: Your inbox killer

Where should you be looking to collect better data post-send.

Questions? Email us at events@customer.io

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