Sr. Marketing Growth Manager, Onboarding at Customer.io
Lifecycle Legend
EJ White
Head of Growth at beehiiv
Your onboarding process is the first real test of your product’s ability to deliver value. A well-designed onboarding experience can mean the difference between a customer who gets stuck and one who fully embraces your product. Join these legends as they break down real-world onboarding experiments and the results they've had for new customers.
What we’ll cover
Designing an effective onboarding journey
Learn how to map out an experience that removes friction, drives engagement, and helps customers get value faster.
Personalization strategies for different user segments
Discover how to tailor onboarding based on behavior, intent, and customer needs.
Leverage automation for seamless onboarding
Explore how in-app messaging, lifecycle emails, and triggered campaigns can reinforce product adoption.
Experiment spotlight: Guiding users to value, faster
Discover how introducing a guided in-app onboarding experience impacted user engagement and conversions at Customer.io.
Measuring success and optimizing over time
Understand the key metrics that indicate a strong onboarding experience and learn how to refine your approach for continuous improvement.
Live Q & A with the pros
Expert answers to your toughest lifecycle and data questions
